The Data-driven Healthcare Agency
RedPharma connects healthcare brands with prescribing HCPs, advising pharmacists,
and informed patients across the full healthcare journey..
ENGAGEMENT & COMMUNICATION STRATEGIES FOR
RX, OTC & Consumer Health products.
RedPharma is a leading healthcare marketing agency in Belgium, the only one with exclusive access to IQVIA data at its core and combining data intelligence, creativity and field expertise.
We connect pharmaceutical brands with the people who matter most: prescribing doctors, advising pharmacists, and patients seeking reliable health information.
Not a traditional advertising agency. Not a pure‑play data company.
A genuinely different model, bringing together creative thinking, analytical rigour and field presence under one healthcare communication agency.
Three audiences,
One integrated strategy.
We connect pharmaceutical brands to every actor in the healthcare journey, from the prescribing HCP's to the patient at the pharmacy counter.
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GP's & SpecialistsData‑driven identification of relevant prescribing HCP’s. Medical detailing, digital campaigns and KOL programmes, supported by prescription insights and performance indicators.
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PharmacistsOver 20 field reps driving sell-out at 3,000+ pharmacies with category management, merchandising and product trainings.
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Patients & ConsumersPatients and consumers are engaged through various digital channels and trusted in‑pharmacy media like Belgium’s largest pharmacy screen network or printed patient magazine.
How and where to reach the right audience
At RedPharma we believe in the combination of paid media buying and owned media integration at the point of care. Thus we deliver the right message to the right audience, at the right moment.
Some cases
Disease awareness vaccination
A 360° disease awareness campaign designed to drive year-round vaccination reflexes for respiratory diseases.
It empowers patients while activating doctors and pharmacists as key advisors in the vaccination journey.
An omnichannel mix of digital, DOOH, in-pharmacy media, and direct engagement ensures broad reach and impact.
Tailored messaging per audience maximizes relevance, engagement, and behavioral change.
Pharmacy Activation
A national activation campaign designed to recruit new customers and boost sales of the Echinaforce range through purchase-driven engagement.
Built on gamification and real-life experiences, it encourages participation via interactive journeys and testimonials.
An omnichannel media mix (social, pharmacy screens, print, and partnerships) ensures strong visibility and reach.
The campaign combines engagement mechanics and social sharing to drive awareness, trial, and conversion.
Rare Disease patients campaign
A patient-centric disease awareness campaign designed to break isolation and give a voice to rare disease communities.
It leverages authentic patient stories to build empathy, credibility, and stronger emotional connection.
An omnichannel approach activates both patients and healthcare professionals to improve recognition and diagnosis.
The campaign drives education, engagement, and community building to accelerate earlier intervention and support.
Frequently Asked Questions
Did you use data & insights for your campaigns ?
Yes — our campaigns are built on robust data and insights, combining IQVIA data, field intelligence, and real-time performance tracking.
We leverage these insights to refine targeting, personalize messaging, and optimize media mix for maximum impact.
Post-campaign, we analyze key KPIs (reach, engagement, sales uplift) to continuously improve performance.
This data-driven approach ensures measurable ROI and smarter decision-making for every campaign.
What makes RedPharma different from other agencies?
We combine strategic expertise with owned healthcare media channels, giving brands direct access to patients and HCPs at scale.
Our unique ecosystem ensures both visibility and measurable impact across the full patient journey.
Do you offer full-service campaign management?
Yes — from strategy and creative development to production, media buying, and performance analysis.
We act as a single partner to deliver seamless 360° healthcare campaigns.
How do you reach both patients and healthcare professionals?
Through a powerful mix of in-pharmacy media, digital channels, print, and direct HCP activation.
This allows us to influence both prescription and patient behavior simultaneously.
Do you provide creative production as well?
Yes — our in-house creative team develops impactful concepts, visuals, and content tailored to healthcare audiences.
We ensure both compliance and strong engagement.
Can you support disease awareness campaigns?
Yes — disease awareness is one of our core strengths.
We design educational, multi-channel campaigns that drive behavior change and patient activation.
"This was our first collaboration with RedPharma, working on various brands in Belgium, each with its own strategy and positioning. We appreciated their flexibility, their ability to quickly adapt to the specific needs of each brand, and their proactive approach. Thanks to smooth communication and strategic insight, we were able to work together efficiently and constructively."